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Visitor’s bureau receives marketing award

| September 24, 2012

MARIETTA – The Ohio Association of Convention & Visitors Bureaus (OACVB) held its 15th Annual Awards of Excellence Sept. 20, in Marietta. MIDDY Awards are presented for destination marketing and tourism development.

“The MIDDY Award name reflects our region of the country,” said Jeri Knowlton, Chairperson of the OACVB MIDDY Awards for 2012. “Recipients are recognized for excellence in objective, results, creativity and originality.”

Of 120 award entries received in print, advertising, promotion, TV/Video, Internet related, strategy, graphics and radio a divisions 86 awards were given. All entries are judged by a team of experts in the communications, advertising, public relations, publications and/or tourism from outside of the OACVB membership.

The Coshocton Visitors Bureau received three awards on Thursday in the category of CVBs with under $200,000 operating budget. The bureau received three first place awards for excellence in tourism marketing: One for the 2012 Coshocton Visitors Guide, designed and printed by the Coshocton County Beacon; the second for a print advertisement, designed by Lainie Brillhart; and the third for the Coshocton Visitors Bureau’s social media marketing, specifically the Visit Coshocton Facebook and Pinterest pages.

Jan Myers, director of the Coshocton Visitors Bureau was present at the event to accept the awards.

“It is truly an honor to receive this recognition for our marketing efforts,” said Myers. “There are so many talented Convention & Visitors Bureau professionals working in the Ohio Tourism Industry, so it was exciting to see all the other winning entries from across Ohio. We are so fortunate here in Coshocton to have so many great attractions and events to promote, that it makes our job fun to put together creative ways to market them.”

Convention and Visitors Bureaus (CVBs) are best described as destination marketing organizations (DMOs) and are responsible for travel and tourism product awareness to visitors. “Many outstanding marketing projects were submitted for the annual awards competition,” stated Knowlton. “Being recognized for a job well-done in the promotion of travel and tourism throughout the state of Ohio is a highly valued achievement.”

For information about the OACVB, visit their website at www.oacvb.org. Find out more about the Coshocton Visitors Bureau at www.visitcoshocton.com, find them on the Visit Coshocton Ohio Facebook page, call them at 740-622-4877, or stop in for a free ‘award-winning’ visitors guide at 401 Main St.

Category: Arts & Entertainment, Clubs & Organizations

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Article contributed to The Beacon.

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